Strategy
CXMP The Future of Tradeshows
BACKGROUND
Starting from a personal ascertainment, busy glorious fashion events with kisses and champagne became scarce; the Covid pandemic simply eradicated the business. Selling square meters is over. How to transform and remodel a traditional business?
SOLUTION
We proactively created a concept defining our view on the future of the tradeshow industry and proposed it to WSN, a leading fashion organizer in France. And the tradeshow that Lumi has been participating in for a decade, The one-page concept made its way up to the corporate group, Comexposium, a group that is the second worldwide events creator, multi-industry.
The show is now :
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a service that runs 365 days a year with physical key touch points per season.
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AR powered booth with live review of virtual pieces through a unique QR code brand access.
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Retailers, buyers, influencers can collect, rate, and build their own brand selection for further interactions off show.
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Involving early on the end consumer > preorder, delivered to your favorite shop.
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Retailers do not hold inventory and do not have to destock at the end of each season.
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Sustainable by forecasting the demand, helps brands to produce only what is wanted.
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Community based, Inspirational and engaged, show is now Open, transparent and interactive immediate crowd feedback on future collections, from K.O.L and Mr/Mrs Everyone.
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The organizer is the center of the ecosystem, datas driven, with a percentage based revenue model. Enormous potential growth with cross offering services, such as distribution centers, financing and additional services to be included in.
CONTRIBUTIONS
Vision
Strategy
Research and formulation
Concept inception and development
Market research
Competition analysis
User Experience
User Interface
Art direction